Writers and Authors
Arts, Design, Entertainment, Sports, and MediaAI Impact Assessment
This job may see some changes due to AI, but human skills remain important.
Writers and Authors with an AI automation risk score of 58%. Analysis includes 8 core tasks.
Safer Career Paths
Public Relations Specialists
45% AI Risk
Higher ambiguity and stakeholder alignment.
Advertising Sales Agents
51% AI Risk
Higher ambiguity and stakeholder alignment.
Advertising and Promotions Managers
39% AI Risk
Higher ambiguity and stakeholder alignment.
Key Tasks
Conduct research and interviews to determine which of a product's selling features should be promoted.
Develop advertising campaigns for a wide range of clients
Vary language and tone of messages based on product and medium.
Present drafts and ideas to clients.
Discuss with the client the product
Review advertising trends
Write articles
Invent names for products and write the slogans that appear on packaging
Upskilling Courses
Data Sources
Analysis based on O*NET data