Public Relations Specialists
Arts, Design, Entertainment, Sports, and MediaAI Impact Assessment
This job may see some changes due to AI, but human skills remain important.
Public Relations Specialists with an AI automation risk score of 45%. Analysis includes 18 core tasks.
Safer Career Paths
Advertising and Promotions Managers
39% AI Risk
Higher ambiguity and stakeholder alignment.
Marketing Managers
34% AI Risk
Higher ambiguity and stakeholder alignment.
Fundraisers
21% AI Risk
Human-centered work and decision ownership.
Key Tasks
Coordinate public responses to environmental management incidents or conflicts.
Develop marketing campaigns for environmental technologies or services.
Purchase advertising space or time as required to promote client's product or agenda.
Coach client representatives in effective communication with the public or with employees.
Respond to requests for information from the media or designate an appropriate spokesperson or information source.
Prepare or deliver speeches to further public relations objectives.
Plan or direct development or communication of programs to maintain favorable public or stockholder perceptions of an organization's accomplishments
Post and update content on the company's Web site and social media outlets.
Upskilling Courses
Data Sources
Analysis based on O*NET data