Market Research Analysts and Marketing Specialists
Business and FinancialAI Impact Assessment
This job may see some changes due to AI, but human skills remain important.
Market Research Analysts and Marketing Specialists with an AI automation risk score of 52%. Analysis includes 13 core tasks.
Safer Career Paths
Marketing Managers
34% AI Risk
Higher ambiguity and stakeholder alignment.
Advertising and Promotions Managers
39% AI Risk
Higher ambiguity and stakeholder alignment.
Sales Managers
34% AI Risk
Higher ambiguity and stakeholder alignment.
Key Tasks
Direct trained survey interviewers.
Develop and implement procedures for identifying advertising needs.
Measure and assess customer and employee satisfaction.
Monitor industry statistics and follow trends in trade literature.
Prepare reports of findings
Collect and analyze data on customer demographics
Conduct research on consumer opinions and marketing strategies
Devise and evaluate methods and procedures for collecting data
Upskilling Courses
Data Sources
Analysis based on O*NET data