General and Operations Managers

Plan store layouts or design displays.

Direct or coordinate financial or budget activities to fund operations, maximize investments, or increase efficiency.

Develop or implement product-marketing strategies, including advertising campaigns or sales promotions.

Direct non-merchandising departments of businesses, such as advertising or purchasing.

Perform personnel functions, such as selection, training, or evaluation.

Monitor suppliers to ensure that they efficiently and effectively provide needed goods or services within budgetary limits.

Plan or direct activities, such as sales promotions, that require coordination with other department managers.

Review financial statements, sales or activity reports, or other performance data to measure productivity or goal achievement or to identify areas needing cost reduction or program improvement.